Apricots

Hypothermia World is a theme park located in Antarctica. It is advertised as a "rugged outdoor experience" where you can have all the fun of assorted water slides and pools, but with the added fun of getting moderate to severe hypothermia.

"This is the most fun I've ever had!" said one shivering old woman, as she swam in a frigid wave pool (complete with floating ice chunks), "The water slides are so steep and so fast that you barely even notice when your toes turn black!"

Suddenly, the reader noticed that the article he was reading had absolutely NOTHING to do with Apricots. "I wanted to read an article about apricots!" he said with dissapointment, before going off to read something else.